Stretching over 12 metres the ribbon of screens ascends out of the  atrium floor, twisting and turning as it winds its way across the  reception area like a digital streamer. The polished exterior surface  reflects the surrounding environment and the unique Elektoled LED Flexible screens communicate the latest campaigns,  strategies and real time  information. 

 

 

Art and engineering come together in the beautiful slender ribbon  design which is packed with the latest LED technology supplied, installed and commissioned by Elektoled Ltd. Flexible tiles  make up the screen which displays full colour video and graphics at a  resolution of 1230 X 64. Achieving the shape in itself was a  technical  feat. To make the Ribbon effortlessly flow around the space it had to  be precisely engineered to ensure it had structural integrity with the  minimum of supports. Swarm’s designers and engineers worked  meticulously to achieve this. The result is stainless steel ribs which are  laser cut, rolled and then  assembled as an interlocking 3D puzzle.  

 

 

The control software ensures the installation is future proof with the  opportunity to update content and add peripheral interfaces for  interactivity including remote access to the controlling computer.

 

 

 

 

Elektoled, working alongside Swarm and M-tec installed and commissioned the entire LED screen over the course of one weekend. Meaning the staff of Telefónica UK left work on a Friday night in April only to return on the Monday being welcomed by a brand new LED video twisting screen in the reception area.